Showing posts from 2017

Design Principles: Depth

While reading a small book that I had found during open lab, I located this picture of flatirons for a shoe manufacturing company. When I first was glancing at this photo I didn't give much thought about what an excellent example of depth this is. This photo, although such a simple concept, shows more than what we can just see, and in such an eloquent way that I had almost over looked it. I can not only see the closest flatiron, but I can also see rows and rows of them lined up so neatly. It's interesting because when photographing depth, you can see begin to see images further back in the composition becoming smaller and smaller but this photo is so well done that it never looses focus, even five rows behind because a greater depth of field was used. The artist here chose to photograph all of these objects and gave them just as much importance as the one next to it. This shows that other aspects are just as important and forces you to look at the environment as a whole compa…

Design Principles: Rhythm

I located this photo in my favorite magazine, the Photographer's FORUM, and I immediately located many examples of rhythm. My eyes were first drawn to the numerous vertical, horizontal, and even diagonal lines showing movement. The lines at the head of the roof even guide your eyes either straight up the non-illuminated building behind the subject or to the light post to the immediate right hand side. This photo to me is an excellent example of rhythm once again because of all of the movement in the architectural lines formed from the home and light. Photo taken by: Latent Landscapes.

Design Principles: Balance

This photo is an excellent example of balance to me. The first thing that i notice is the weight of the sides is relatively similar. The red circles in the background are evenly weighted on both sides, with the man being directly in the middle of the image.This artwork is unified in relation to the image as a whole as it gives you a sense of calm when being viewed. In this instance as well, I notice the negative space both created by the background shapes and even the outline of the man. This is unique because that too, is balanced, making this the perfect example. This photo is taken by Judith Golden and was published in her photographical works book, "Cycles, a Decade of Photographs".

Design Principles: Unity by Proximity

This photo displays unity in many ways, beginning with and focusing on, proximity. These electronic machines, used for any number of reasons, are captured very close to one another, meaning that their proximal location is right next to each other. These machines also have the same general shape, unifying them further when they are seen right next to one another such as in this picture. You can also see repetition in the overlapping lines in between each rectangle. This photo is very unified throughout the composition. Your eye is drawn right to the center of these objects and then to one specific side, most likely the right as it has a heavier feel because there is more going on. This photo is taken by Evgenia Arbugaeva, featured in American Photo on Campus, Spring 2015 edition.

Design Principles: Variety

This image that I found is a great example of variety to me. In this picture, I see variety portrayed in many ways, starting with the formation of the text in both uppercase bold, and varietal non-bold text. The color changed with the font as well, giving it more variety to seperate the two lines of text as their own. Variety is also created by changing the way you would view the woman in the photo. The horizontal lines portrayed here on her bodysuit lead your eyes to her motorcycle. This provides you with a variety of things to see, and in many diferent ways and paterns.  This photo works very well with variety because the text is another variety of how you should be feeling when viewing this advertisment. While this image does have the same overall theme, the design makes you look at the images in different ways, using perspective to change the way you would usually see ordinary objects. This photo was found in Photographer's FORUM, taken by Jarmo Pohjaniem/Doug Hill.